Introduction
Direct mail marketing has been a popular way to reach potential customers for many years, but it can be challenging to ensure that your promotional materials arrive when they matter most. That’s where Post Timely comes in. Our innovative platform uses real-time data to target your mailings to the right people at the right time.
Why Direct Mail Marketing Still Matters
In today’s digital age, you might think that direct mail marketing is outdated. However, research shows that physical mail still has a significant impact on consumers. A recent study found that 73% of consumers prefer mail over other advertising methods, and 56% said that receiving mail makes them feel valued.
Direct mail is also effective at driving conversions. A study by the Direct Marketing Association found that direct mail had a response rate of 4.4%, compared to just 0.12% for email. And when combined with digital marketing efforts, direct mail can be even more effective.
How Post Timely Works
Post Timely uses real-time real estate data to target your mailings to the right people at the right time. For example, if you’re a real estate lawyer or mover, we can send your promotional materials to homeowners in your area who have recently listed or sold their homes. This ensures that your materials are more likely to be read and acted upon.
Our platform also allows you to track the success of your mailings in real time. You can see how many pieces were delivered, how many were opened, and how many resulted in actual conversions. This allows you to make data-driven decisions about your marketing strategy and optimize your future campaigns.
The Benefits of Using Post Timely
By using Post Timely, you can expect to see a number of benefits:
- Higher conversion rates: By targeting your mailings to the right people at the right time, you’re more likely to see conversions.
- Increased ROI: Direct mail can have a high ROI when done correctly, and Post Timely can help you make the most of your marketing budget.
- Improved customer engagement: Direct mail can help you connect with customers in a more personal and meaningful way.
Direct mail marketing is still a valuable tool for businesses looking to drive conversions and connect with customers. By using Post Timely, you can take your direct mail efforts to the next level by targeting your mailings to the right people at the right time. Contact us today to learn more about how we can help you boost your conversion rates and grow your business.